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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period. In"Purple Cow," Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place."

Twelve Years a Slave by Solomon Northup is a memoir of a black man who was born free in New York state but kidnapped, sold into slavery and kept in bondage for 12 years in Louisiana before the American Civil War. He provided details of slave markets in Washington, DC, as well as describing at Wired for Dating: How Understanding Neurobiology and Attachment Style Can Help You Find Your Ideal Mate free epub length cotton cultivation on major plantations in Louisiana. "New York: 365 Days" is the equivalent of a walking tour through time and space. Beginning with New Year's Day, the reader takes a fascinating and evocative journey through the New York Year, stopping at such calendrical landmarks as the opening of the baseball season, the Fourth of July, the Macy's Thanksgiving Parade and the Christmas tree in Rockefeller Center, illustrated with compelling "then and now" photographs that capture the changing look of the city. We see New Yorkers sunbathing in Central Park in the summer and hurrying through snowy Times Square in the winter; gathering in restaurants and clubs; meditating in the city's great museums; and enjoying quiet moments on fire escapes and park benches.

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Author: Seth Godin
Number of Pages: 210 pages
Published Date: 17 May 2010
Publisher: Penguin Putnam Inc
Publication Country: New York, United States
Language: English
ISBN: 9781591843177
Download Link: Click Here
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